DBS – DBS Advertising

Mastering the Omnichannel Marketing Strategy

Intro:

When applied effectively, 2022 digital marketing trends can provide a competitive advantage. Influencer marketing, video marketing, omnichannel marketing, and other digital marketing trends are examples of current and versatile techniques.

What:

Omnichannel marketing is thought to be one of the most successful methods of reaching out to a specific audience. It is a marketing strategy that adheres to the definition of digital marketing by utilising various digital platforms to promote, engage, and serve clients. Omnichannel marketing has a number of advantages., which are as follows:

Bringing in new clients and market sectors
Following-up with customers
Increasing customer trust and loyalty
Increased revenues and customer satisfaction
Assists in understanding client demand and wants

Omnichannel marketing is frequently employed in retail, entertainment, food service, business, and other areas.

Brands that master:

Instead of considering a desktop experience, a mobile experience, a tablet experience, and an Apple Watch experience, we’ll need to take a more comprehensive approach — an omni-channel experience that customers can access whenever they choose. If you’re thinking about omnichannel for your company and don’t know where to start, keep in mind that there is no one-size-fits-all solution. Different companies approach it differently depending on their industry, target audience, and aims.

Target is collaborating with Pinterest.

Target teamed with Pinterest to integrate Pinterest’s Lens into their app, allowing users to take a snapshot of something they like and have the Target app display them a similar item for purchase in online store. It was the first time Lens had been integrated into the app of another brand. This is an example of omnichannel marketing in action: a customer sees something they want to buy and can immediately find whether or not Target sells something similar—and order it right then and there. Furthermore, by employing this method, Target was able to raise its sales by about 10%.

Singapore Airlines: Unparalleled Omnichannel Marketplace

Aviation companies, like retailers (or e-tailers), can become masters of the omni experience. Singapore Airlines is a wonderful example of a company that provides a smooth experience to their customers. They have always been praised for their creativity, and for the time being, they are developing a powerful, customer-focused Omni experience. By merging online and offline experiences, this flagship airline is collaborating with AOE integrated airports and shopping malls. Customers can conveniently shop, pre-book, improve in-flight options, and earn loyalty with this relationship.

Sephora: The Makeup Master Is Master of Marketing

Sephora consistently ranks high on lists of the finest omnichannel marketing shops due to their seamless integration of online and in-store experiences. While in a physical store, the brand experience is consistent with beauty tips, knowledgeable salespeople, free makeovers, and, of course, products to test. Customers may utilise their Beauty Bag accounts online to log purchases (“What colour was that lipstick again?”), scan products in-store, watch tutorials, manage a wish list, and much more. By providing this experience to their customers, this #1 beauty retailer increased mobile orders by approximately 100%.

4) Value City Furniture: Bringing Omnichannel Home

Value City Furniture has mastered omnichannel digital marketing strategies by recognising the quandary that clients confront when they want to shop online but also take furniture for a “test drive” before purchasing. They provide a “Easy Pass” platform that allows customers to create a shopping list online and then visit a nearby brick-and-mortar establishment. A sales employee can then pull up the list and show the customer the furnishings in person. While at the store, customers can create a wish list and research further product information online. This furniture manufacturer increased 55% of its entire buying engagement by making shopping easier.

5) Disney: The Champion of Omnichannel

You can’t talk about omnichannel marketing without mentioning Disney. They’ve raised the standard so high that it’s now what other retailers strive for. The website is where a visitor’s experience begins, followed by the My Disney Experience tool, which may be used to arrange every part of the trip. Once at the park, visitors may use the app to locate rides and attractions, as well as see wait times for popular rides. But wait, there’s more:

The Magic Band is a wristband that allows guests to accomplish the following:

Unlock hotel room doors
Visit the parks
Register for rides at Fast Pass entrances.
Take photographs
Charge food and treats to their hotel room

And every piece of it is uniformly branded, simple to use, and a fantastic illustration of omnichannel at its best.

Conclusion:

If you aren’t already using omnichannel marketing, you will be soon, if only because your competitors are. However, as these successful brands demonstrate, you are free to determine what will work best for your brand and your bottom line.

Web design Inspiration 2022

Intro:

The best website design company offers insights into upcoming 2022 website design trends 2022 and share inspiration for web design.

Types:

Micro animations Enhance Web Design

Small animations are nothing new in web design, but in 2022, we anticipate this trend to grow. A website comes to life through subtle changes, which can make visiting it more engaging for users. These tiny animations and graphics can also be a fantastic tool for drawing the user’s attention to specific parts of a page and emphasising their importance.

Illustrated Web Design trends in 2022

Web pages that use graphics instead of photographs are becoming a trendy design trend. One of the primary reasons is that illustrated graphics have smaller file sizes and load faster than photographs. Most web designers and developers are looking for solutions to speed up websites as Google continues to push for faster load times through its Core Web Vitals page experience measurements.

Web Design Trends in Dark Mode and Low Light

Some companies are beginning to offer dark mode versions of their websites, and we expect this website design trend to continue in 2022. Dark mode, night shift, and other low light user interface features offer consumers a low-contrast site or app that is easier to view in low light conditions. The popularity of dark mode toggle switches on websites, according to our research, could lead to more black and white web designs in 2022.

Monochromatic Web Design Trends

Monochromatic website design is a recent trend that we expect to last till 2022. This style offers a clean, plain appearance and draws the user’s attention to colour-containing sections. This style can be particularly effective if your firm is focused on generating contact with an important call to action.

Modern Minimalism: Simple Web Design Inspiration

Modern design is not only aesthetically beautiful, but many modern website examples provide a simple and simplified user experience. There are no showy elements to distract visitors from their purpose of discovering more information or arranging an appointment, and this site makes it simple for consumers to find essential information..

Storytelling and Interactive Web Design Examples

Discover a fantastic example of user engagement made by our web design team! Users can scroll through Igor’s Nexus Intelligent Disinfection landing page to receive a visual explanation of the Nexus ultraviolet room disinfection technology. This flexible web design not only looks good and is useful, but it also keeps users on the page longer and raises brand awareness.

Rotating animations: forthcoming web design trend that adds interest.

The Disruption Company’s new website design is the best website design inspiration we’ve seen leveraging the revolving animation trend. They pique the interest of consumers by displaying a new and inventive branded video every time the home page is refreshed. Fun surprises like this one provide users with a one-of-a-kind experience on your website each time they come.

Wrapping up!

However, no trend, technology, or approach can ensure your web product’s dependability, security, or overall success. What matters most is that web developers and designers have actual experience and expertise in developing such goods. And, in certain cases, speaking with the web design company or hiring web developers for your project in person is the only way to find out.

A free consultation with our industry specialists and business analysts is provided by the best website design company. If you have a web design project in mind, hire a specialised web developer immediately and begin your journey to success by keeping these methods in mind. These design trends must be considered in order to create a design that draws the user’s attention to the peak. Stay tuned with us for additional facts and wonderful content.

Logo design trends of 2022

Intro:

Every year, new trends and aesthetic directions emerge and fade in the field of logo and graphic design. As we have seen in recent years, design trends can be transient or long-lasting. Let’s start with the key logo design trends for 2022.

Types:

Typography as a shape

Wordmark logos will be extremely important for organisations and brand logo design projects in 2022, but they will take on a new form, combining typography and shapes in a harmonic way to create a one element logo. Typically, wordmarks are made up of typography, but with this trend, we will see a variant of wordmarks that include forms as part of the typography, resulting in creative and unique logo design projects.

90’s Nostalgia

The ’90s nostalgia trend in logo design will be hot in 2022 for firms that want to express bright, rebellious, and energetic feelings. As the ’90s make a comeback in 2022, it means brilliant colour palettes, abstract geometry, and bold font combinations to create energetic and vibrant logos..

The ‘90s will be a huge logo design trend in 2022 and with it we will see many brands looking to attract the viewer’s attention and getting experimental with bright colour palettes and abstract geometry.

White Space Logos Mixed With Images

It’s not uncommon to see firms experimenting with their logos and merging them in a more coherent way with their branding aspects in 2022; also, using white space or negative space in logo design is a popular strategy for transmitting unconscious thoughts in an artistic way.

However, by 2022, white space will have evolved and designers will use it with imagery in mind to create versatile and responsive brand logos that can be customised depending on the needs of the brand at the time.

Experimenting With Thickness

In 2022, we will see typography design go a step further, with designers experimenting with fonts and pushing boundaries. We can see this reflected in logo design, firms using thin and thick lines for their brand logos, violating all typographic standards.

Experimenting with thickness will be a significant logo design trend in 2022 to create a dynamic vibe and forward-thinking vision, generating more complicated typographic designs, especially on font-heavy logos. Be noticeable, especially on font-heavy logos.

Outlined Logos

Outline logos will be a large logo design trend for firms searching for a simple and clean look, thanks to the increasing popularity of flat design aesthetics.

Many brands will opt for a more subtle and light visual identity in 2022, and the outlined logo design style is ideal for a watermark or small icon logos, and with the growing popularity of motion graphics and logo design animation, these types of logos are much easier to animate and obtain an elegant and modern brand.

Stretching The Letters

Stretching typefaces is usually one of the biggest no-nos when it comes to graphic and logo design, but 2022 is a year of breaking the rules and experimenting for some designers, and stretching letters will be a prominent logo design trend in 2022.

Designers and brands want to give their logos an infinite feeling with these effects. This trend will be applied in various forms, and most of them will only stretch some letters of the logo to create an empathise feeling on those letters.

Layered Logos

We’ve seen logo designers get creative and experiment with shapes, fonts, geometric forms, and colours to create eye-catching and modern corporate logos during the previous year, which is why layered components in logo design will be a significant trend in 2022.

We can see that in 2022, legibility is taking a back seat for some designers, which will lead to more creative and interesting logo projects. With this logo trend, we will see colour and pattern changes in brand logos with text interruption, and this trend will be combined with other design trends such as typographic experimentation.

Blurred Logos

Usually, company logos should be easily readable to keep the brand much easier to memorise, but in 2022, this will not be the major priority for certain designers experimenting with shapes and movement.

As a result, in 2022, blurred logos will be a significant trend among more experimental firms and designers focused on movement and fluid logos. This trend will be used in a variety of ways to keep the logo legible while creating a distinctive design that is easy to add motion to.

Experimental Typography

You’ve probably observed what we’ve seen so far in this post that brand and graphic designers will get creative and experimental with typography, violating all the rules of typefaces in search of new methods to play with word-based logos.

As a result, experimental typography will be a significant trend in logo design in 2022, with many firms utilising typography-based logos with varying letter heights, odd lines, inventive ornamental components, and a fresh letter disposition to generate a surprise effect while preserving logo legibility.

Geometric Shapes

If you’ve seen some of the most significant rebranding in the last year, you’ve noticed that firms like to simplify their logos and add geometric shapes into their brand logos to achieve a simple and clean look.

As a result, geometric forms will be a significant trend in logo design in 2022, with many firms opting for a more minimalist, neat, and discrete look for their brands employing circles, shapes, triangles, or lines in many creative ways to get a clean and simple visual identity using shape psychology.

Hand Drawn Logos

In 2022, logo designs should emphasise the authenticity over perfection. Organic logos that are hand-drawn deviate from modern aesthetics that value, clean, flawless lines and readability over all else.

The rough hand-drawn outlines and defects, on the other hand, appear more genuine and authentic. When you use this style of trendy logo, you’re portraying a humanistic image of your company to everybody who sees it. Furthermore, because people nowadays desire to associate with companies, having an authentic-feeling logo endears your organisation to those impulses.

Conclusion:

In 2022, we will see many comebacks from various decades and their art styles with a modern twist, designers will take inspiration from the past and what has already worked in the past to incorporate it into our current days, designers and brands will go creative and experimental with typography and shapes, so free your creativity and get experimental with your next logo idea.

Graphic Design

UI & UX DESIGN

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