Intro:
When applied effectively, 2022 digital marketing trends can provide a competitive advantage. Influencer marketing, video marketing, omnichannel marketing, and other digital marketing trends are examples of current and versatile techniques.
What:
Omnichannel marketing is thought to be one of the most successful methods of reaching out to a specific audience. It is a marketing strategy that adheres to the definition of digital marketing by utilising various digital platforms to promote, engage, and serve clients. Omnichannel marketing has a number of advantages., which are as follows:
- Bringing in new clients and market sectors
- Following-up with customers
- Increasing customer trust and loyalty
- Increased revenues and customer satisfaction
- Assists in understanding client demand and wants
Omnichannel marketing is frequently employed in retail, entertainment, food service, business, and other areas.
Brands that master:
Instead of considering a desktop experience, a mobile experience, a tablet experience, and an Apple Watch experience, we’ll need to take a more comprehensive approach — an omni-channel experience that customers can access whenever they choose. If you’re thinking about omnichannel for your company and don’t know where to start, keep in mind that there is no one-size-fits-all solution. Different companies approach it differently depending on their industry, target audience, and aims.
- Target is collaborating with Pinterest.
Target teamed with Pinterest to integrate Pinterest’s Lens into their app, allowing users to take a snapshot of something they like and have the Target app display them a similar item for purchase in online store. It was the first time Lens had been integrated into the app of another brand. This is an example of omnichannel marketing in action: a customer sees something they want to buy and can immediately find whether or not Target sells something similar—and order it right then and there. Furthermore, by employing this method, Target was able to raise its sales by about 10%.
- Singapore Airlines: Unparalleled Omnichannel Marketplace
Aviation companies, like retailers (or e-tailers), can become masters of the omni experience. Singapore Airlines is a wonderful example of a company that provides a smooth experience to their customers. They have always been praised for their creativity, and for the time being, they are developing a powerful, customer-focused Omni experience. By merging online and offline experiences, this flagship airline is collaborating with AOE integrated airports and shopping malls. Customers can conveniently shop, pre-book, improve in-flight options, and earn loyalty with this relationship.
- Sephora: The Makeup Master Is Master of Marketing
Sephora consistently ranks high on lists of the finest omnichannel marketing shops due to their seamless integration of online and in-store experiences. While in a physical store, the brand experience is consistent with beauty tips, knowledgeable salespeople, free makeovers, and, of course, products to test. Customers may utilise their Beauty Bag accounts online to log purchases (“What colour was that lipstick again?”), scan products in-store, watch tutorials, manage a wish list, and much more. By providing this experience to their customers, this #1 beauty retailer increased mobile orders by approximately 100%.
4) Value City Furniture: Bringing Omnichannel Home
Value City Furniture has mastered omnichannel digital marketing strategies by recognising the quandary that clients confront when they want to shop online but also take furniture for a “test drive” before purchasing. They provide a “Easy Pass” platform that allows customers to create a shopping list online and then visit a nearby brick-and-mortar establishment. A sales employee can then pull up the list and show the customer the furnishings in person. While at the store, customers can create a wish list and research further product information online. This furniture manufacturer increased 55% of its entire buying engagement by making shopping easier.
5) Disney: The Champion of Omnichannel
You can’t talk about omnichannel marketing without mentioning Disney. They’ve raised the standard so high that it’s now what other retailers strive for. The website is where a visitor’s experience begins, followed by the My Disney Experience tool, which may be used to arrange every part of the trip. Once at the park, visitors may use the app to locate rides and attractions, as well as see wait times for popular rides. But wait, there’s more:
The Magic Band is a wristband that allows guests to accomplish the following:
- Unlock hotel room doors
- Visit the parks
- Register for rides at Fast Pass entrances.
- Take photographs
- Charge food and treats to their hotel room
And every piece of it is uniformly branded, simple to use, and a fantastic illustration of omnichannel at its best.
Conclusion:
If you aren’t already using omnichannel marketing, you will be soon, if only because your competitors are. However, as these successful brands demonstrate, you are free to determine what will work best for your brand and your bottom line.